Southport Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

2. Our Use of Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • Managing your vehicle rental bookings and agreements is a key service we provide. We verify your identity to confirm that you meet our rental criteria. Our team also coordinates the collection and return of vehicles. Additionally, we handle all payment processing, including deposits and any applicable charges.
• Customer Communication (Legitimate Interest and Contractual Obligations):
  • Issuing booking confirmations and essential rental details. Addressing your questions and offering customer assistance. Informing you about updates to our services or policies.
• Marketing Consent and Legitimate Interest in Southport:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can unsubscribe at any time.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to refine user experience and functionality. Conducting assessments to improve our vehicle fleet and service offerings.
• Regulatory Adherence (Legal Requirements):
  • Adhering to local laws, regulations, and tax obligations. Guarding against fraud and maintaining service security. Addressing conflicts and upholding our terms and conditions.

Information Sharing Practices

Sharing Your Personal Information

• Car Hire Partnerships: We collaborate with third-party companies, including payment processors and IT support, to facilitate our services. These partners are required by contract to safeguard your information.

We do not share your personal information with third parties for marketing.

Data Protection

We take significant steps to safeguard your personal information from unauthorized access, changes, disclosure, or loss. This involves using encryption, implementing access controls, maintaining secure servers, and conducting regular security assessments. Despite these precautions, it is important to recognize that no method of internet transmission or electronic storage is entirely secure.

Data Retention Policy

We keep your personal information only for as long as needed to fulfill its intended purposes, including compliance with legal and accounting obligations. The duration for which data is retained may differ based on the type of information and the specific circumstances surrounding its use.

Your Rights in Southport

Your rights under Southport's data protection regulations

• Access to Your Information: Obtain a copy of your personal information records.

For assistance with your rights, please reach out using the contact details below.

Cookies and Tracking Information

Our website utilizes cookies and similar technologies to improve your browsing experience, assess site traffic, and tailor content to your interests. You can adjust your cookie preferences directly through your browser settings to control how these technologies function.

Policy Changes

This Privacy Policy may be revised periodically to align with changes in our practices or legal obligations. Any updates will be posted on this page, along with a new date indicating the most recent revision. We recommend reviewing this policy frequently to stay informed about our privacy practices.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us: